TRANSFORMATION OPPORTUNITY
THE PROBLEM: Accelerated urbanization and lack of urban planning that hamper the performance of companies, making them less competitive, reproducing social exclusion and inequality and negatively impacting the management of natural resources.
URBAN PLANNING CHALLENGES
In Latin America, the growth of cities has occurred in a disorderly way, meeting more needs related to unbridled urbanization than planning investments in infrastructure and services, thus creating some of the most populous and problematic urban areas in the world.
Accelerated urbanization without planning has a strong negative impact on education and health, fueling problems related to mobility, pollution and security, creating social tensions exacerbated by unemployment and social inequality.
The absence of a culture of long-term urban planning and the application of a real estate development model aimed mainly at speculation are among the causes of all this.
COMPETITIVENESS CHALLENGES
In the globalized and increasingly competitive market, internationalization of companies is a great challenge, especially for SMEs, which they also suffer from global competition in their local markets.
Unlike large companies, SMEs have little chance of develop their business and compete internationally.
In Brazil, the South and Southeast regions concentrate most industries, a since the Northeast is historically less developed.
The main barriers to the performance of companies in the Northeast region are:
Lack of knowledge and difficulty in accessing financial resources for plan and implement strategic initiatives;
Difficulty in hiring excellent services and obtaining information from reliable sources;
High bureaucracy;
Inadequacy to digital transformation;
Logistics inefficiency;
Obsolescence, low production capacity and productivity, etc.
In Ceará, the Metropolitan Region of Fortaleza (RMF) concentrates 19,500 companies, which are suffocated by urban growth and the impossibility of expansion, with precarious infrastructure, which does not meet the criteria for security nor the new requirements of Industry 4.0, and obsolete warehouses.
THE SOLUTION
Polo Multimodal Pecém has the opportunity to start a revolutionary transformation, as planned territories such as smart cities are built in strategic locations with the aim of generating economic, social and urban development for cities, companies and people, bringing more comfort, quality of life and safety to its visitors and residents.
Implementing new generation technologies within the scope of long-term urban planning, Smart Chain City can redesign the concept of the city, creating development models based on principles of participation, on raising awareness and awareness of companies and people, on the implementation of incentives and on value generation reflected in positive economic, environmental and social impacts.
POLO MULTIMODAL PECÉM - THE SMART CHAIN CITY
technology-based sustainable urban and real estate development model
